You have prepared your enlargements and your albums, but how does your bridal show booth stand out amongst the rest? You need something to attract people from across the aisle, making them leave other photographers to see what you offer. It is as simple as having a great looking logo on a banner with your company name and branding, updated business cards, and a 2012 price book or brochure laid out amongst your art. The combination of your branding with your photography makes you look more experienced and professional than the others.
Make your branding match your photography to ensure that you get the client instead of the photographer in the booth next to you. You can be the complete package with professional graphic design on your branding and marketing materials for your bridal booth.
FIVE must-have design tips for a trade show booth:
- your logo (it could be on a banner, canvas, sticker, etc.)
- professional business cards
- price booklets/brochures
- enlargements of your best work
- product samples
SPOTLIGHT: FIGLEWICZ PHOTOGRAPHY BRIDAL BOOTH
Here is a great example of a very effective bridal booth display from Figlewicz Photography. I contacted the California based husband and wife photography team, Casey and Andrea Figlewicz, to ask them a few questions on the importance of trade show booth design. Here is what Andrea had to say:
1. What inspired your design for your booth?
“The design is a reflection of pieces from our home. We really wanted the booth to feel genuine and comfortable. I don’t think anyone enjoys being at a full blown bridal show. It can be very overwhelming. So our booth was designed to escape the sale pitches and fast pass of a bridal show. The main inspiration was just us being who we are.”
2. Do you think it reflects your brand and style of photography?
“Yes, the booth definitely reflects our brand because our brand is us. I think our logo and brochures work well too because Casey and I worked hard with others designing them. We do have a new logo now that we have not yet switched to but we are super excited to make the change. Everyone always tries to put a label on their photography but we try to stay away from that. We are not vintage photographers which I think most would label our booth as. I would label my booth as cozy and homey. We love that our photos pop off that back drop with lots of color, emotion, and details.”
3. What are the must-haves for your booth?
“I always try to have a sitting area, standing area, and a location for people just passing by. The are a lot of brides at shows all having different personalities and interests. Having the different areas helps everyone to feel comfortable. We put a lot of photos and have a slide show playing that way people can see our work without having to talk to us (which most trade show people would say is stupid). But I really want a bride to get a feel for our photography and to not feel like we are trying to ‘sell’ her something.”
4. What type of marketing/promotional materials did you use? (ex. business cards, brochures, signage, etc)
“Business cards, a treat to hand out with our card attached, brochures, and we have a logo on a 3 foot canvas. We also collect brides info on a sign up sheet.”
5. Did your booth attract a lot of people to visit?
“Our booth attracts a lot of brides and a lot of other vendors at the show. I also get a lot of people asking us to create a booth for them or design their wedding details.”
6. Did you stand out from your competition?
“I do think we stand out for a couple different reasons. One is that we are always there right at the beginning. We want to have ample time to set up. I hate being frazzled when a bride walks in. We also really try extremely hard to not sound like car salesmen. We obviously want to book weddings. But we would rather start at having a connection with the couple and them knowing that we are the exact photographer they want.”
7. Did your booth and the trade show bring you a lot of business? Will/have you done it again?
“Yes, we always book weddings from trade shows but, it also really depends on the location of the show and how many brides attend. We have done at least 10 shows or more. And we will still do them, but we are very selective about which shows we choose to do.”
It’s important for a photographer to be original and find something that will be a conversation starter. Invite people to sit in a love seat, funky chairs, or a beautiful stool that reflects your personality and style. Who knows, maybe you can host mini consultations. Everything you choose for your booth should reflect your photography style and personality. Be different and stand out!
Thank you Figlewicz Photography for taking the time to answer our questions and for sending us images of your beautiful bridal booth.
You can check out more photos of their bridal booth HERE
Noon Creative works closely with photographers to ensure that your branding matches your style of photography and personality, to help attract your ideal clientele. Let Noon Creative help you stand out at your next trade show. Contact us today!